to prevent leaks during shipping. If you are struggling to get it to work or the head won't push down, it is likely still in the locked position.
Here is your complete guide to effectively unlocking, priming, and using a shampoo squeeze pump.

Phase 1: Preparation & Unlocking
Before you can dispense the product, you must disengage the locking mechanism.
Before using the pump, gently shake the shampoo bottle to ensure the product is fully mixed and ready for use.
Ensure the collar (the base of the pump screwed onto the bottle) is tightly secured. Note: If the collar is loose, the pump head will spin freely and won't pop up.
Look for an arrow on the pump head indicating the "Open" direction. Hold the collar firm with one hand and twist the spout counter-clockwise until it pops up.
Phase 2: Priming & Dispensing
Once the pump is open, you need to "prime" the mechanism to draw liquid up.
Gently press the pump head with your thumb or finger. You may need to press several times to extract the air and bring the shampoo up the dip tube.
Press once first to gauge the output. Depending on the consistency of the shampoo, adjust the number of pumps to get the required amount for your hair length.
Be sure to hold the nozzle below with your other hand to catch the flowing product.
Phase 3: Application & Maintenance
Proper use extends the life of the pump and ensures a better hair care routine.
Apply the shampoo to wet hair, massaging from roots to tips to create foam. Rinse thoroughly with warm water.
Depending on the oiliness or dirtiness of your hair, repeat the process.
After use, or if the bottle will sit unused for a while, rinse the external nozzle tip with clean water to prevent dried soap from clogging the head.
The pump spins but doesn't open.
Remove the pump from the bottle, wipe the stem dry, hold the shaft firmly just below the collar, and twist the head counter-clockwise forcefully to break the seal.
